Healthcare: an all-embracing term that is used in many ways. What is healthcare? Is it the care provided in hospitals or institutions? Is it the care provided by the old-fashioned ward nurse in the 1970s and 80s, or by the family doctor who delivered babies himself? Do you still recognise the question ‘do you have public or private insurance’? Times have changed.
We are convinced that healthcare has now become a consumer good. So expectation management and customer orientation play an essential role here. Is your company or organisation equipped for this? As a doctor or nurse, can you handle that patient who first diagnosed themselves on thuisarts.nl and came to tell you what’s wrong with them? Welcome to the modern age of consumer market healthcare.